Diamond Member Virgilio Clemente Gets Behind the Wheels of a 2017 Chevrolet Traverse

Virgilio Clemente has always pursued his dream careers, first as an auto mechanic and then as a swat team police officer in New York. Both careers have been very fulfilling yet demanding and time intensive, taking away valuable time from his precious family. In 2007 Virgilio started his search for other income sources trying anything […]

The post Diamond Member Virgilio Clemente Gets Behind the Wheels of a 2017 Chevrolet Traverse appeared first on MOBE – My Own Business Education.

Virgilio Clemente has always pursued his dream careers, first as an auto mechanic and then as a swat team police officer in New York. Both careers have been very fulfilling yet demanding and time intensive, taking away valuable time from his precious family. In 2007 ...Read More

Corina Downie Gets Behind the Wheels of a Ford Everest Truck

Corina Downie has enjoyed a successful entreprenerial career for many years. While her businesses were successful, the heavy demand on her time left her exhausted and took a toll on her health. Her searches for alternate income solutions led her to MOBE. The concept of having a business that could run with minimal supervision and […]

The post Corina Downie Gets Behind the Wheels of a Ford Everest Truck appeared first on MOBE – My Own Business Education.

Corina Downie has enjoyed a successful entreprenerial career for many years. While her businesses were successful, the heavy demand on her time left her exhausted and took a toll on her health. Her searches for alternate income solutions led her to MOBE. The concept of ...Read More

Diamond Member Jill Veverka Gets Behind the Wheels of an Audi SQ5

Jill Veverka is a retired school teacher who taught in the public school system for over 28 years. After enjoying an early retirement package for a couple of years, Jill realized she sill has a long bucket list of activities and travel that she wanted to enjoy, specially when her husband retired from his career […]

The post Diamond Member Jill Veverka Gets Behind the Wheels of an Audi SQ5 appeared first on MOBE – My Own Business Education.

Jill Veverka is a retired school teacher who taught in the public school system for over 28 years. After enjoying an early retirement package for a couple of years, Jill realized she sill has a long bucket list of activities and travel that she wanted ...Read More

Marketing Reading List: What a 125-Year-Old Brand Can Teach Us About Social Media, Mark Zuckerberg’s Reading List, the Death of YouTube Annotations… And More!

What do Mark Zuckerberg, Heineken, and Apple have in common?

They all recently made it onto DigitalMarketer’s reading list. KatieB_marketing-reading-list

As the Social Media Manager at DigitalMarketer, I spend a lot of time reading blogs from industry experts and wicked smart folks—along with networking, distributing our content, and making sure we’re putting our best foot forward across our social channels.

When I come upon posts that are all-around well done AND would be a great fit for our audience, I share them with the DigitalMarketer team and on our various social channels…

marketing-reading-list-digitalmarketer-facebook-update

marketing-reading-list-digitalmarketer-tweet

Today, you’re in luck because I’ve compiled a collection of content we’re currently loving, so you don’t have to go looking for it.

Some of these blogs are content heavy and one of them doesn’t have any words at all! But each one has a very important purpose to continue your growth in the digital marketing world.

Read on to learn the trends, strategies, and industry updates DigitalMarketer is keeping an eye on so you can stay on the cutting edge. 

(NOTE: For more, follow us on Twitter (@digitalmktr) and lookout for #IndustryUpdates for real-time news about online platforms!)

May 2017

From fake news to graphic design to how to cover a larger than life event, let’s dive right in.

What a 125-Year-Old Brand Taught Us About Standing Out on Social Media

I’m not gonna lie – I went through quite a few jobs right out of college. I knew social media was MY THING, but every time I was hired to execute… I fell so incredibly flat. Blaming content that was “boring” or “too technical” was the only way I could justify failing.

marketing-reading-list-GEThen I read this article and realized… I was SO INCREDIBLY WRONG.

GE is the perfect example of finding ways to make content on social channels interesting no matter what the subject is. This blog post goes through a plethora of successful campaigns and post ideas run by the GE marketing team.

If GE can make centrifugal pump impellers or energy neutral wastewater treatment interesting to a social media manager, you can probably find an angle too.

See how GE found their angle here.

marketing-reading-list-may2017-GE

Recommended For

Social media professionals.

Main Takeaway

Creativity is key.

No topic is boring if you truly think about how your product influences the consumer’s life. If you don’t feel passionate about the subject, find people who are and generate content around their needs.

5 Books Mark Zuckerberg Wants You to Read Right Now 

I’m not sharing this with you because I love the books Zuckerberg reads. I’m sharing this with you because the style and presentation of the information are the EPITOME of a viral post.

marketing-reading-list-zuckerberg-reading-listFirst of all… HOLY VIDEO!

How much fun is it to consume things that could be read in a quick video form?!

This article could have gone through summaries and meanings of the books but, instead, Facebook delivered minimal content with maximum quality.

This is something we should all be doing to keep our content fresh and consumable.

Additionally, this is a staple piece of content. Every business owner should regularly share what they’re learning and where they’re getting new ideas from.

In fact, our CEO, Ryan Deiss, does this. (He’s pretty much the next Zuckerberg if you ask me!)

Read the whole article here. 

marketing-reading-list-may2017-mark-zuckerberg-reading-list

Recommended For

Content marketers, videographers.

Main Takeaway

Always look for new ways to present tired content. If you have blog posts that attract no readers, maybe you need to think of a new way to deliver the information.

At SXSW, It’s All Topo Chico

This article is close to my heart.

Not only am I an obsessive Topo Chico drinker, but I am a proud Austinite with a passion for our biggest music/tech/film festival, South by Southwest. KatieB_marketing-reading-list

AdAge totally killed this SXSW review by explaining the essence of the festival as “Topo Chico.” The author turned this brand into an adjective to emphasize the epic, otherwise inexplicable, experience.

For example… “It’s ‘Topo Chico’ when someone older than 22 can wear Snap’s Spectacles in public, if only for the week.”

The creativity makes this a must read. It’s a great example of how to keep your audience engaged in content that is being covered by multiple sources.

Learn what it means to be “Topo Chico” here. 

marketing-reading-list-may2017-img5

Recommended For

Copywriters.

Main Takeaway

When you’re writing about a topic that is widely covered, find a unique angle and run with it.

Facebook Takes Back the Spotlight from Snapchat, For Now

Recently, Facebook’s F8, their annual roll out of everything they’ve been working on and future plans, took place. While I could just attach the entire presentation, I figured I would do you a favor and give you the best recap I could find – and it happens to come from one of the best agencies in Austin: T3!

In short, Facebook still seems to be taking Snapchat’s mojo. Augmented reality is coming, and it’s coming quickly, starting with our phone cameras – just like Snapchat!

But the best part has to be this new idea of tagging things where you are.

Basically, if you go to a restaurant and you have the best sandwich of your life, all you have to do is tag it with a review. Then, if someone you’re friends with on Facebook goes to that same sandwich shop, they’ll get a notification on their phone of your review.

How cool is that?!

marketing-reading-list-may2017-img13

The F8 conference also focused on the new chatbots in Messenger and how businesses can begin to have more 1:1 or 1:few conversations via Messenger rather than broadcasting to every follower.

DigitalMarketer has taken a deep dive into this concept and we’ve come up with some pretty good strategies that you may be interested in – check them out:

For more info on Facebook’s F8 conference and their plan for AR, Messenger bots, and Virtual Reality, read the full blog here.

marketing-reading-list-may2017-img6

Recommended For

Technology early adopters, social media gurus, paid traffic managers.

Main Takeaway

Facebook has big plans to further develop augmented reality, Messenger marketing, and virtual reality in the next 10 years. F8 is one of the best conferences to keep up with, so you can know more about next year’s trending topics!

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get three simple hacks to optimize any headline in twelve seconds or less. Learn more now.)

SwipeFileCTA

Heineken’s New Ad Gets Totally Political, and It’s Surprisingly Great

Did anyone else witness the disaster that was Pepsi’s protest commercial starring Kendall Jenner? If you haven’t, I’m sorry to have to share this with you – but you must watch this video for context.

So, what did Heineken do?

They got real…

marketing-reading-list-Heineken

…and they absolutely killed it.

You see, as marketers, there is ONE THING that no bot or augmented reality or virtual reality can take from us – human sentiment.

When you can capture what your audience is actually going through, instead of pretending that we live in some sparkly world run by a house full of Kardashians – that is where the magic happens.

marketing-reading-list-HeinekenHeineken saw the real problems we face every day and asked two opposing sides to talk about it over a beer – that’s it.

And it worked.

Because that is what people actually want to do to solve their problems.

We don’t want to have to be in the streets “fighting the man” to get understanding from society. We just want to drink a beer and talk about the reality of our lives and connect with those around us.

Watch Heineken’s full video here, and read what UpWorthy has to say about it here.

Recommended For

Advertisers, consumer marketers, creatives.

Main Takeaway

If you want a piece to touch your audience on a human level, you have to create a message that people can actually connect with. Giving a Pepsi to a police officer doesn’t save the world, but sharing a beer and having an open conversation just might make the difference.

Now let’s talk about some industry updates that has the DigitalMarketer team buzzing…

Save Instagram Live Videos to Your Phone 

Instagram Stories won’t let Snapchat have anything cool anymore. They raised the competition and are ready to completely own the market.

Find out more about the update here.

marketing-reading-list-may2017-img8

Recommended For

Social media managers.

Main Takeaway

Instagram Stories might be worth more of your time than Snapchat. Everything is now exactly the same, PLUS there is more usable data behind it.

LinkedIn + Microsoft = <3

LinkedIn is about to get way more legit, thanks to Microsoft.

Finally, useful data that has deep value will be added to their analytics.

Social Media Managers rejoice!

See what’s next for LinkedIn and how Microsoft will play a part here.

marketing-reading-list-may2017-img9

Recommended For

Social Media Managers, customer care/sales teams using LinkedIn for lead generation.

Main Takeaway

LinkedIn is about to be a main source of measurable social success, once Microsoft implements new tracking and data options.

(RELATED: [LinkedIn SEO] 5 Simple Steps to Outrank Your Competition on LinkedIn)

No Annotations on Youtube

YouTube annotations have never been mobile friendly.

You know, those boxes with a call-to-action (CTA) that pop-up while you watch your favorite videos? Like these…

marketing-reading-list-may2017-img10

You could only click the link on desktop versions.

So, they’re completely doing away with them and have something much more mobile friendly coming our way.

Find out what this means for your YouTube videos here.

marketing-reading-list-may2017-img11

Recommended For

Videographers, content marketers.

Main Takeaway

Now you’ll actually be able to click the advertisements when watching YouTube videos on mobile.

Apple Clips

Apple is rolling out its own personal photo sharing service.

It’s like Snapchat but through your phone. There is no release date yet – but we are definitely keeping our eye on this one!

Learn more about Apple’s Clips here.

marketing-reading-list-may2017-img12

Recommended For

Early adopters, anyone unreasonably obsessed with Apple (that’s me!).

Main Takeaway

Everyone is looking to make their own version of SnapChat – here’s Apple’s.

Be sure to check back for next month’s installment and for more digital marketing trends and strategies, follow us on Twitter (@digitalmktr) and look out for #IndustryUpdates for real-time news about online platforms!

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get three simple hacks to optimize any headline in twelve seconds or less. Learn more now.)

SwipeFileCTA

The post Marketing Reading List: What a 125-Year-Old Brand Can Teach Us About Social Media, Mark Zuckerberg’s Reading List, the Death of YouTube Annotations… And More! appeared first on DigitalMarketer.

What do Mark Zuckerberg, Heineken, and Apple have in common?

They all recently made it onto DigitalMarketer’s reading list. KatieB_marketing-reading-list

As the Social Media Manager at DigitalMarketer, I spend a lot of time reading blogs from industry experts and ...Read More

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).
  • The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.
  • How to avoid and what to do about the Facebook analytics “wild goose chases” that suck up your time and other resources.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads
Andrew Tweito’s Facebook Ad Measurement and Mastery 2017

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

The post Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off) appeared first on DigitalMarketer.

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads ...Read More

Want to Grow Your Blog Subscribers Fast? Fix these Six Mistakes (Especially #2 and #4)

Is your blog struggling to keep, or even get, subscribers?

You spend HOURS, DAYS, or MORE researching, writing awesome posts, crafting stellar headlines… and nada. Your subscriber list is holding steady at stagnant.

If you’re struggling to grow your blog beyond your friends and family, chances are, you’re making one of these six mistakes. grow-blog-subscribers-fast-quote-box1

Even if you’re writing amazing content – Pulitzer Prize worthy writing – very few people will pay you any mind while you continue to make these six errors.

Let’s fix that, shall we? :) Once you fix these issues (especially #2 and #4) you’ll not only start getting subscribers — but you’ll be adding them FAST!

Here are the top six reasons you’re not getting blog subscribers and how you can solve them to get more blog subscribers:

1. You Think Your Blog is a Business

A blog is a channel.

It’s a marketing channel, not a product or a service people can buy.

grow-blog-subscribers-fast-quote-box2In order to pick up subscribers, your blog needs to make a relevant offer to your target audience.

Your blog is a way to make people aware of the product(s) or service(s) your business offers.

(RELATED: Perfect Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel)

Think about what you can offer people, and use your blog as a means to make your offer to your target audience by including a call-to-action (CTA) in the blog’s body.

Consider including a CTA in your blog like the slide-in CTA from Neil Patel’s blog…

grow-blog-subscribers-fast-patel-cta

Or the pop-up CTA from HubSpot…

grow-blog-subscribers-fast-hubspot-cta

Or a CTA offer within the article itself, as we do in this post…

grow-blog-subscribers-fast-digitalmarketer-cta

So, what do you sell?

Through products and services, you’ll acquire leads/subscribers.

2. Your Blog Doesn’t Have a Lead Magnet

If you want subscribers, you need to make a Lead Magnet Offer – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.

You’re all familiar with Lead Magnets. They’re the pop-ups and on the sidebars of websites you visit that ask for your contact information.

Here’s a terrible (but common) example of an opt-in that is intended to build blog subscribers…

grow-blog-subscribers-fast-bad-cta-example

The problem with this opt-in box is that there is no SPECIFIC, COMPELLING offer.

What does it mean that I will get exclusive articles, downloadable ebooks, and geeky trivia? I don’t see how these offers solve a problem for me.

If you want subscribers, then your blog NEEDS a Lead Magnet that calls out to your audience and offers them specific value if they opt in.

When you tell someone you will solve a specific problem they have in exchange for their email, then you have a compelling reason for them to subscribe.

Solving this problem can be as simple as giving them quality, relevant information that educates them — as a free Lead Magnet.

Once you’ve gathered their contact information, you can make your subscribers relevant offers to products/services you sell. So, in that sense, subscribers and leads are the same thing.

(RELATED: Learn how to build Lead Magnets with our Lead Magnet Execution Plan. Not a DigitalMarekter Lab Member? Start your trial for just $1.)

At DigitalMarketer, we have Lead Magnets for almost every product we sell.

For example, we created a Lead Magnet for our blog called the Ultimate Social Media Swipe File. This page converts over 50% of the people that visit it into leads/subscribers. It has generated over 300,000 leads for DigitalMarketer over the last two years.

When people opt-in, they are directed to this landing page (we’ll have more on how landing pages can help you get subscribers in a moment)…

grow-blog-subscribers-fast-digitalmarketer-landing-page

We offer this Lead Magnet to people visiting blog articles about social media. The Ultimate Social Media Swipe File Lead Magnet has generated ~350,000 leads through email, search, social media, and paid traffic:

Create a compelling Lead Magnet with a specific, compelling offer and watch your subscribers soar.

(NOTE: Need Content Marketing training? See DigitalMarketer’s Content Marketing Specialist training and certification program by clicking here.)

3. You Don’t Have a Low Dollar Offer

Once a person has opted in to your Lead Magnet, make them a low dollar offer known as a Tripwire Offer.

(RELATED: How To Architect The Perfect Conversion Funnel For Your Business.)

Tripwire Offers are similar to flash sales; you offer one of your products or services at an incredible price. The price will often be at cost, or possibly less, like the example below…

grow-blog-subscribers-fast-tripwire-example

Keep in mind, a Tripwire is not intended to be profitable. A Tripwire is trying to…

  • Pay for the cost to acquire leads, making your campaign break even.
  • Convert leads into customers.

And once these new customers have made their first purchase with you, they’re likely to buy from you again – provided they had a good experience and got value from their purchase.

Let’s look at the math behind how a Tripwire offer will liquidate the cost of acquiring new subscribers and allow you to generate subscribers at scale. grow-blog-subscribers-fast-quote-box3

In other words, here is how you start getting 100 subscribers a day instead of 100 subscribers a month.

Check out the video below, an excerpt from our Execution Plan: The Tripwire Offer: The 18-Step Customer Acquisition Strategy, to understand the numbers behind a Tripwire offer so you can scale:

(Liked this video? You can find the entire lesson in DigtialMarketer Lab and learn how to build Tripwire Offers with our Tripwire Execution Plan. Not a DigitalMarketer Lab Member? Start your trial for just $1.)

4. You Don’t Have a Landing Page/Squeeze Page

But it’s not enough to have Lead Magnets and Tripwire Offers on your blog…

Your Lead Magnets and Tripwire Offers should have their own dedicated landing page, also known as a squeeze page. Here’s an example:

grow-blog-subscribers-fast-digitalmarketer-landing-page

There is a HUGE difference in conversion rate between traffic that is driven to a homepage or blog post and traffic that is driven to a squeeze page. Squeeze pages are far more effective at converting than your homepage.

BlogSubscribers2What does far more effective mean?

We’re talking as low as 1% conversion rate to a Lead Magnet on a homepage or blog post sidebar and north of 60% conversion rate on a dedicated landing page.

Why?

Homepages and blog post pages are distracting.

There are SO MANY different places a person can click on your homepage, from your About Us section to Products Page. People will get “shiny object syndrome” and become less likely to opt-in.

For instance, take a look at the screenshot of Shopify’s homepage below:

grow-blog-subscribers-fast-homepage

There are TWELVE different places a visitor can click on this homepage – and that’s just above the fold. In fact, there are 82 (yes, I counted) points a visitor can click and interact with Shopify’s homepage. This could easily lead to their email opt-in getting lost or forgotten by a user.

(By the way… there’s nothing wrong with the homepage having 82 different actions you can take — that’s what homepages are for! :)

grow-blog-subscribers-fast-quote-box4Your blog post can sidetrack a lead just as easily as your homepage. There’s content to read, links to other resources to click, videos and images to consume, etc.

All of this can distract a prospect from opting in.

But a dedicated squeeze page has far fewer distractions to cause a lead to wander. A squeeze page only has two choices: opt-in or leave.

Case in point, this landing page from Shopify that only has two places to click…

grow-blog-subscribers-fast-shopify-landing-page

Far fewer distractions.

Now, I’m not advocating that you eliminate sidebar banner opt-ins on your homepage or blog post pages and that you exclusively use squeeze pages.

There’s no reason not to have a sidebar opt-in, but it will not convert at the same success rate as a dedicated squeeze page. Not even close.

So, use both, and generate more leads. :)

(RELATED: Learn how to build dedicated squeeze pages with our Landing Pages Execution Plan. Not a DigitalMarketer Lab Member? Start your trial for just $1.)

5. You’re Not Buying Traffic…

…and sending it to your blog or your landing pages.

(RELATED: How 6 Pro Marketers Would Spend $10/day Buying Website Traffic.)

Once you’ve built Lead Magnets, Tripwire Offers, and landing pages, you want to buy traffic and drive it directly to your blog, or to one of your offer landing pages.

You will gain more leads, at a far quicker rate, when you buy traffic, allowing you to scale.

(RELATED PODCAST: Episode 20: 5 Ways to Scale Paid Traffic Campaigns.)

6. You’re Not Retargeting

And finally, when people come to your site and consume your content they are effectively raising their hand and saying they’re interested in this topic.

Through the contact information you’ve gathered from your Lead Magnets and Tripwire Offers, people who have shown interest in your blog content could be retargeted.

(RELATED: [Retargeting] 5 Resources That Will Bring You Up To Speed On The Future Of Website Traffic.)

grow-blog-subscribers-fast-quote-box5Retargeting can be very effective because it keeps your brand top of mind and reminds people of the quality content and offers you have.

If you have a Lead Magnet, a Tripwire, and a landing page, and you are scaling up by buying traffic, start looking at retargeting to really ramp up the number of subscribers that you’re getting to your blog.

Start by addressing Mistake #1, Thinking Your Blog is a Business, and work your way down the list. Correcting these six mistakes will help you generate more leads, subscribers, and ultimately, revenue.

(NOTE: Need Content Marketing training? See DigitalMarketer’s Content Marketing Specialist training and certification program by clicking here.)

The post Want to Grow Your Blog Subscribers Fast? Fix these Six Mistakes (Especially #2 and #4) appeared first on DigitalMarketer.

Is your blog struggling to keep, or even get, subscribers?

You spend HOURS, DAYS, or MORE researching, writing awesome posts, crafting stellar headlines… and nada. Your subscriber list is holding steady at stagnant.

If you’re struggling to grow your blog beyond your friends and family, chances are, ...Read More