Marketing Reading List: Elements of Value, The Dude, and Growth Hacking (…among other things!)

What do NPR, The Dude, and Blab have in common?

They all made it onto my marketing reading list this week.

As the Social Media Manager at DigitalMarketer, I spend a lot of time reading blogs from industry experts and wicked smart people. When I come upon posts that are all-around well done AND would be a great fit for our audience, I share them on our various social channels…

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Today, you’re in luck because I’ve compiled some of the most awesome stuff I’ve found on the web this week, so you don’t have to go looking for it.

Make sure you bookmark this page, because I’ll be back with more of what’s making the cut on my reading list every month!

Without further adieu, here’s what I’ve been reading for the week of August 15, 2016.

Why Are Some Words Better for Your Marketing?

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There are over 1,000,000 of them in the English language. Most of them are terrible for your marketing. Some words work better. Much better.

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

So now what? How do you write for people who don’t read?

The answer is to write for scanners. Website visitors, you and me included, scan pages more than we read them. So we must adapt for scanners.

Recommended For

Content creators and Copy Writers.

Main Takeaway

The best, most compelling words will never be read if they’re trapped within a huge, dense block of copy.

NPR Website To Get Rid Of Comments

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As of Aug. 23, online comments on NPR.org, a feature of the site since 2008, will be disabled. At this point, the audience itself has decided for NPR, choosing to engage much more via social media, primarily on Twitter and Facebook, rather than in the NPR.org comments section.

NPR.org recorded nearly 33 million unique users, and 491,000 comments. But those comments came from just 19,400 commenters. That’s 0.06 percent of users who are commenting.

The Facebook discussions that do take place, in particular, tend to be more civil. A lively Facebook group has sprung up around the NPR series “Your Money and Your Life.” The online community has about 18,300 members.

Recommended For

Everyone.

Main Takeaway

Foster conversations where most of your community is already talking.

The 30 Elements of Value

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When customers evaluate a product or service, they weigh its perceived value against the asking price. What consumers truly value, however, can be difficult to pin down and psychologically complicated.

The Harvard Business Review has identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact.

Recommended For

Everyone.

Main Takeaway

Across all the industries studied, perceived quality affects customer advocacy more than any other element.

5 Elements of an Irresistible Social Media Call to Action

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Without a clear call to action, your fans and followers have no directive. Should they comment, click, like, share, retweet? Or do they simply read and move on? More than likely, the latter is happening to you.

The five key elements to focus on are: compelling content, concise copy, playing to your strengths, eye-catching images, and moving traffic to your website.

Most calls to action are in the form of a simple statement. That statement encourages and motivates the reader to take the next step.

Recommended For

Social Media Managers.

Main Takeaway

Remember that no CTA is suddenly going to drive a lot of traffic to your website. Just like with any other marketing tool, you need to put some strategy behind how you use it.

Group Live-Streaming App Blab Shuts Down

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Blab enabled users to live-stream with up to four people participating at any one time. Blab also enabled Screenshare tools and advanced options that made it more functional, better for presentations and group chats around events or specific topics.

Blab had over 3.9 million users, with the average daily user spending 65 minutes per day watching Blab content.

According to  Shaan Puri, Blab CEO, Blab fell victim to the core problem that plagues most live-streaming apps and tools – that, in Puri’s words, “most live-streams suck.”  Of those 3.9 million users, only around 10% were coming back to the platform on a regular basis because most live streams simply aren’t interesting enough for people to stop what they’re doing and tune in.

Recommended For

Anyone creating live video content.

Main Takeaway

The core issue that all live-streaming providers face, that providing the platform itself is not enough, it’s the entertainment factor that keeps users coming back.

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get three simple hacks to optimize any headline in twelve seconds or less. Learn more now.)

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3 Easy Hacks to Becoming a Constant Learner

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Many of the most successful share the constant learner gene. They carve out significant time to absorb new information and deliberate learning. Some dedicate an hour every single day.

But if an hour of deep learning doesn’t seem possible for you, there’s still hope. You can still be a constant learner. You can even do it on the job. The trick is to switch your mindset and approach challenges and projects from a different angle.

This post from Inc. shares how getting into game mode, putting yourself in kid shoes, and embracing falling forward will help you become a constant learner.

Recommended For

Everyone.

Main Takeaway

The way to think outside the box is to act as if you didn’t know the box existed in the first place.

Growth Hacking vs. Marketing: Calling It Growth Hacking Doesn’t Make It Growth Hacking

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When Sean Ellis first coined the term “growth hacking” in 2010, he provided a specific definition, but currently people seem to throw anything related to marketing under the “growth hacking” umbrella.

Calling it growth hacking doesn’t make it growth hacking.

Chargify shares:

  • The differences between marketing and actual growth hacking…
  • What growth hacking looks like…
  • Why it matters…

Recommended For

Anyone who thinks they are a growth hacker.

Main Takeaway

Product focus is key to growth hacking — growth hackers focus on the product to move the needle forward.

How to Start Generating Leads with Video

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There are two main ways you can use video to generate more leads for your business:

  1. Add video to a landing page with a form.
  2. Collect leads in the video player itself.

Every video will have different goals. Some will be focused on educating, some on connecting, and some will be for converting. For the highest quantity of leads: use your “awareness” or “top-of-funnel” videos. For the highest quality of leads: use your “decision” or “bottom-of-funnel” videos.

Recommended For

Anyone who uses videos or is thinking about using videos in your business.

Main Takeaway

You can collect leads in your existing videos just by adding a form.

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get three simple hacks to optimize any headline in twelve seconds or less. Learn more now.)

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Here’s my reading list for the week of June 27, 2016.

21 Social Proof Examples That Get More Conversions

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You probably think your product or offering speaks for itself — but a lot of people make decisions about your product based on what other people are saying.

However, it’s just as easy to do social proof wrong as it is to do it right. This post from KlientBoost breaks down social proof step-by-step:

  • How To Do Social Proof, Fast
  • Do’s And Don’ts Of Social Proof
  • How To Improve Your Social Proof
  • When Social Proof Goes Wrong
  • Types Of Social Proof You Aren’t Using (But Should Be)

Recommended For

Anyone trying to boost conversions

Biggest Takeaway

81 percent of American consumers aged 18-34 — “seek out opinions from others before purchasing.” Therefore, opinions from others = social proof.

5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier

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Discover five simple end-of-day rituals from HubSpot that will help you walk into the office each morning ready to hit the ground running!

If you don’t end your day by reviewing what you need to work on tomorrow, you’re preventing yourself from getting a fast start. Something as simple as updating tomorrow’s to-do list at the end of the day can have a huge impact on your morning productivity.

Recommended For

Anyone who wants to maximize productivity.

Biggest Takeaway

Closing rituals help you leave work at the office, and ensure you know exactly what tasks you need to do for your next work day, helping you get a fast start on the next morning.

How We Run the Unbounce Blog: A Love/Hate Optimization Story

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Any team who has grown fast can definitely empathize with the issues Unbounce has experienced, which include:

  • Spending a lot of unnecessary time hand-holding and responding to queries from people who clearly do not read your blog.
  • Instances where people miss their deadlines or the first draft needs way more work than what was expected.
  • There’s limited transparency into what posts are being worked on and at what stage they’re in.
  • It’s hard to know which content to prioritize, because they’re trying to achieve many objectives.
  • There is no tool to handle your workflow from pitch to publish.

Unbounce has taken major strides to improve their blog production process and address the pain points above. They’re also kind enough to share it with all of us.

Recommended For

Content Marketers, or anyone working with outside contributors.

(RELATED: #AskDM: How Does DigitalMarketer Work With Content Contributors?)

Biggest Takeaway

Optimizing blog content is an ongoing process. Focus on finding improvements to the pain points you have even if a one-size fits all solution isn’t available.

Why Constant Learners All Embrace the 5-Hour Rule

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For many people, their professional day is measured by how much they get done. As a result, they speed through the day and slow down their improvement rate.

The five-hour rule, from Inc. Magazine, reflects the very simple idea that, over time, the smartest and most successful people are the ones who are constant and deliberate learners.

One of our core values at DigitalMarketer is, “Pursue Growth and Learning Everyday,” so we’re very big proponents of this concept.

Focusing on learning un-automates our behaviors, so we can keep improving them rather than plateauing. Every event is an opportunity to improve.

(RELATED: The Most Essential Lesson of All: A Proven Formula For Saying “No”)

Recommended For

Everyone

Biggest Takeaway

By focusing on learning as a lifestyle, we get so much more done over the long term.

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get 3 simple hacks to optimize any headline in 12 seconds or less. Learn morenow.)

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9 Handy Tweet Formulas that Will Help You Promote Content on Twitter

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Include an image. Use a hashtag. Mention an influencer.

These tips don’t solve your biggest problem with promoting content on Twitter: What to say in the darn tweet anyway? How to write a tweet headline that will attract users and send traffic to your content?

AdEspresso shares nine tweet copy formulas that will help you write Twitter updates your audience will want to click.

Recommended For

Social media managers and anyone trying to increase their Twitter click-through rate.

Biggest Takeaway

You’ve spent so much time creating top-notch content, make sure your tweets are sending traffic to your content.

Why Self-Awareness Is the Secret Weapon for Habit Change

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In this article, 99U addresses that Real habit change comes from taking a candid look at your shortcomings.

In the words of Harvard Business Review writer Anthony K. Tjan, “…there is one quality that trumps all, evident in virtually every great entrepreneur, manager, and leader. That quality is self-awareness. The best thing leaders can [do] to improve their effectiveness is to become more aware of what motivates them and their decision-making.”

There isn’t one way to exercise self-awareness, and everyone will meet it in different ways. Discover what tactic might be the best for you.

Recommended For

Everyone

Biggest Takeaway

Self-awareness is a practice, a muscle that grows with time and effort that ultimately provides us strength.

My #1 Time Management Tip: Don’t Multitask; Compartmentalize

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What’s one of the biggest constraints that keeps us from doing the things we want to do?

We don’t have the time. When you’re at a point in your life when you don’t have a lot of free time — for most of this, this is most of the time — the worst thing you can do is to multitask, because it makes everything take longer.

Rainmaker.FM points out to not only avoid multitasking, but to also compartmentalize your time and your focus.

That means, when you’re at your day job, you’re really there. You’re looking for ways to bring meaning to it, you’re looking for ways to do it as excellently as you can, or you’re looking for another job where you can do all those things.

Recommended For

Anyone who has ever said or thought, “I need more hours in my day.”

Biggest Takeaway

This isn’t about being perfect, and it’s not about superheroic levels of will power or energy. It’s about building and growing and taking small steps toward the things you want to create in your life.

A Scorecard for This Season’s Big Game of Thrones Fan Theories

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The only things Game of Thrones generates more than the tears of viewers are fan theories, and Mashable has assembled many of the top theories for Season 6 in this articleWarning: Spoilers ahead! 😉

From detailed and well-researched theories about the identity of Jon Snow’s parents to 1,000-word Reddit posts about the identity of an extra in a blue suit, the vast library of Game of Thrones fan theories is hard to keep track of.

The DigitalMarketer office was passionately discussing the Season 6 finale Monday morning.

Recommended For

Die hard Game of Thrones fans.

Biggest Takeaway

Game of Thrones fans are just as intense about their fan theories as they are about tuning in on Sunday nights to watch the show.

Archie Comics CEO Jon Goldwater On Taking The “Dusty, Neglected” Brand Into The Future

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This is what being on-brand while staying current and planning for the future looks like in this feature from Co.Create. Archie is launching a CW show coming this fall, and a hip fashion line with Rachel Antonoff.

Archie Comics has pushed forward in big ways — while the digests are still published, and still sold at supermarkets, the core business of the company is pretty different from where it was a decade ago.

Jon Goldwater is excited about the direction Archie Comics is heading: “I think it just shows that we’ve moved forward as a company, and as a brand, that the characters have been redefined. It was really important that we do that — if we didn’t do that, I was not confident about how we were going to maneuver our way through this very crowded media and publishing landscape.”

Recommended For

Anyone whose business is struggling to stay relevant and find direction.

Biggest Takeaway

Be fearless in presenting ideas.

That’s a wrap for this week! Have a post or topic you think would be a great read for the DigitalMarketer team? Tweet me at @ItsJessLonett or @DigitalMktr.

(NOTE: Want more clicks from Facebook, Twitter, and your own blog? Copy and paste these 72 proven headline formulas and get more clicks to your content now. Plus, get 3 simple hacks to optimize any headline in 12 seconds or less. Learn morenow.)

SwipeFileCTA

The post Marketing Reading List: Elements of Value, The Dude, and Growth Hacking (…among other things!) appeared first on DigitalMarketer.

What do NPR, The Dude, and Blab have in common?

They all made it onto my marketing reading list this week.

As the Social Media Manager at DigitalMarketer, I spend a lot of time reading blogs from industry experts and wicked smart people. When I ...Read More

Not Comfortable Self-Branding? Skip It and Just Promote Your Product

At MOBE, we equip our consultants with all the information and resources they need to start their own internet marketing business. The problem is, some of the new consultants worry about marketing themselves as industry experts when they are just starting out and have yet to make a sale. What’s the solution? I’ll let you […]

The post Not Comfortable Self-Branding? Skip It and Just Promote Your Product appeared first on MOBE – My Own Business Education.

At MOBE, we equip our consultants with all the information and resources they need to start their own internet marketing business. The problem is, some of the new consultants worry about marketing themselves as industry experts when they are just starting out and have yet ...Read More