Army Veteran Rain Jones Finds an Online Business That Will Allow Her to Help Other Veterans

Rain Jones served in the US Army for over 23 years before she started thinking of retirement but she had no idea what to do next. The idea of working a 9 to 5 job did not appeal to her so she started looking for other options. During that time she was faced with some […]

The post Army Veteran Rain Jones Finds an Online Business That Will Allow Her to Help Other Veterans appeared first on MOBE – My Own Business Education.

Rain Jones served in the US Army for over 23 years before she started thinking of retirement but she had no idea what to do next. The idea of working a 9 to 5 job did not appeal to her so she started looking for ...Read More

Janice Allen and Alice Adams Create a Join Venture Online Business During Their Retirement

Janice Allen and Alice Adams both live in small towns in Texas but their background couldn’t be more different. Janice has enjoyed a marriage of over 50 years and spent her time mostly as a stay at home mom while Alice pursued a career first as a teacher and then in law enforcement. Despite their […]

The post Janice Allen and Alice Adams Create a Join Venture Online Business During Their Retirement appeared first on MOBE – My Own Business Education.

Janice Allen and Alice Adams both live in small towns in Texas but their background couldn’t be more different. Janice has enjoyed a marriage of over 50 years and spent her time mostly as a stay at home mom while Alice pursued a career first ...Read More

Episode 98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You)

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

Find the images of each Facebook ad critiqued in the Resource section.

IN THIS EPISODE YOU’LL LEARN:

  • The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
  • The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).
  • How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

Molly’s Ads:
Home-Chef-Facebook-ad
Ministry-of-Supply-Facebook-ad
Blazer-Tag-Facebook-ad

Keith’s Ads:
INFINITUS-Facebook-ad
MuscleTech-Facebook-ad
ClickFunnels-Facebook-ad

Ralph’s Ads:
SharpSpring-Facebook-ad
Ted-McGrath-Facebook-ad

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

The post Episode 98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You) appeared first on DigitalMarketer.

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ...Read More

Shari Cobb Finds Success by Bouncing Back with a New Online Business Venture

Shari Cobb has always loved the idea of working from home or anywhere in the world and having the time to spend with her family and volunteering. After graduating with a Bachelor of Science in computer information systems, she worked in that field until her first child was born and then decided to be a […]

The post Shari Cobb Finds Success by Bouncing Back with a New Online Business Venture appeared first on MOBE – My Own Business Education.

Shari Cobb has always loved the idea of working from home or anywhere in the world and having the time to spend with her family and volunteering. After graduating with a Bachelor of Science in computer information systems, she worked in that field until her ...Read More

Gmail Smart Reply: What You Need to Know

The times they are a-changin’ — but for the better!

In their continuous effort to better the user experience, Google recently released their newest feature for Inbox by Gmail: Gmail Smart Reply.

Screenshot-2017-05-19-15.04.46

It’s yet another advancement in Google’s “AI first” initiative — a concept that, while still hard to explicitly nail down, pretty much means Google is moving more and more towards the machine learning what will make its users’ lives easier and easier.

But don’t worry, we’re a LONG way from the birth of Skynet. 😉

What is Gmail Smart Reply?

Gmail Smart Reply is a feature exclusive to the Inbox by Gmail mobile app, which uses machine learning (deep learning to be specific) to generate applicable (and common) response options for the emails that its user receives.

To put it another way, this feature is an autocorrect tool not for words but for ENTIRE email responses.

Take a look at these two examples:

google-smart-reply-img1

google-smart-reply-img2

These emails are similarly worded, but each asks different questions… and because of that, they have different sets of reply options.

How does Gmail Smart Reply Work?

The concept is simple.

You open an email from your boss, spouse, doctor, etc., in the middle of a work day and there are three replies to choose from — all of which Gmail Smart Reply has determined are appropriate responses, based off of your email behavior.

Smart_Reply_in_Gmail_Pixel_Gray_background

Why is Gmail Smart Reply Important to You?

In a world where the average adult receives 121 emails a day (over half of which are statistically checked on a mobile device), it’s no secret that there’s a lot of crap to sort through in your inbox.

But what about the emails you want to respond to? Better yet, what about the emails you want to respond to, but don’t have the time or headspace to respond to?

Think about it…

No matter how diligent you are with checking your inbox, there’s always AT LEAST one that falls through the cracks. But with Gmail Smart Reply, you read that email without having to formulate a new thought (which often is more work than we care to admit).

Instead, there are three options available to choose from, and tweak if necessary.

And the more you use it, the better it becomes at suggesting answers for you AND the more those answers reflect your emailing style.

For example, if you’re more of a “Thank you!” person than a “thanks” person, Gmail Smart Reply will eventually recognize this behavior and reflect it in your answer bank. It’s small, but it’s personalized.

And who doesn’t want their voice to be heard?

How Do You Use Gmail Smart Reply?

You open the Inbox by Gmail app on your phone (because, again, Gmail Smart Reply is ONLY available in this mobile app), view whichever email you’d like, and the available replies show up automatically.

You don’t even have to hit the “Reply” button. Once you select a response, it opens the reply email for you, from where you can either click “Send” or edit.

NOTE: Gmail Smart Reply does not show up for EVERY email you open…

Because Gmail Smart Reply is still fine-tuning, it appears for emails that are shorter, pose a specific question, and are to you personally.

In effect, things like newsletters, promos, and other auto-generated emails will not (or are at least much less likely to) generate Gmail Smart Reply options.

So far the reactions from the Gmail community have spanned from, “This is just another way for large companies to invade our privacy,” to “Hmmm?”

While it may be too early to answer exactly what the release of this feature means, it’s certain that Google is making good on its mission to create products that will use machine learning to ease our lives.

Will there be more on this later?

Response 1: Definitely!

Response 2: No.

Response 3: Hopefully :)

(NOTE: Want a proven plan for truly effortless email marketing that generates 200% more sales and conversions from the list you already have—even if it’s tiny? Check out DigitalMarketer’s Email Marketing Mastery program and become a specialist! Learn more now.)

The post Gmail Smart Reply: What You Need to Know appeared first on DigitalMarketer.

The times they are a-changin’ — but for the better!

In their continuous effort to better the user experience, Google recently released their newest feature for Inbox by Gmail: Gmail Smart Reply.

Screenshot-2017-05-19-15.04.46

It’s yet another advancement in Google’s “AI ...Read More